Jordan Rapp, winner of Ironman Texas and many other races, has garnered a huge following of devoted fans using a simple method - honesty.
Many of us are afraid to give up too much information in fear that we will give up power or control. We end up retaining our grip, but it's of a small kingdom. Ironically, the more you give, the more people want to be involved - and Jordan Rapp has a lot to give that people want.
Jordan routinely divulges nearly all of his training and racing methods. He blogs it, speaks it in interviews, and tweets it. If you want to know how a top pro wins, Rapp is your guy. While many athletes fear that the competition will use the information against them, the few that share realize that techniques are one thing, but actually getting it done is something else. The people who actually take the information and use it effectively and competively are so few and far between, there is literally zero chance of there being another Jordan Rapp to compete against Jordan Rapp at the same race.
The net effect is that by sharing information, Jordan becomes far more likable than if he kept it to himself. He still wins races and he gets major opportunities with sponsors and writing.
We all know people that hold power or information too closely. We may even be that person. Yes, you are powerful, but of a very small, dark, shrinking, and unpopular place. If you're a hoarder, people don't want to come to you with anything, including opportunities. Jordan Rapp sets a great example of the other side of the coin that we could all try to emulate more.
For an example of Jordan's winning strategy, here is his power data and race analysis from IMTX.